INTENSITY OF USE OF TOURISM AND HOTEL INDUSTRY TERMS BORROWED FROM THE ENGLISH LANGUAGE

Abstract

This research delves into the phenomenon of English loanword usage in the Ukrainian language within the domains of tourism and hotel management, exploring its prevalence, variability, temporal patterns, integration with Ukrainian, recognition in lexicographic sources, and cultural implications.

Our study reveals a significant prevalence of English loanwords in Ukrainian tourism and hotel management, signaling Ukraine's active involvement in the global marketplace. The widespread usage of these loanwords is emblematic of the country's openness to international linguistic influences and reflects its position in the global tourism and hospitality industries.

Furthermore, our research identifies variations in the adoption of English loanwords across different subsectors within these domains, suggesting that the intensity of usage may be linked to sector-specific factors, including the nature of the business, clientele, and international trends.

The integration of English loanwords with the Ukrainian language presents intriguing questions, including how these terms coexist with native terminology and the balance between linguistic preservation and adaptation within a rapidly globalizing world.

The recognition of English loanwords in lexicographic sources is crucial for the standardization of language and the codification of terminology within these domains, ensuring consistency and clarity in communication.

Moreover, our study delves into the cultural and societal implications of the prevalence of English loanwords, examining how these loanwords influence perceptions, cultural exchange, and the identity of Ukrainian tourism and hotel management.

In conclusion, this research underscores the intricate relationship between language and globalization in the context of Ukrainian tourism and hotel management. The extensive usage of English loanwords represents Ukraine's integration into international markets while carefully balancing the integration of foreign terms with the preservation of linguistic and cultural identity. Further research in this field is necessary to deepen our comprehension of these linguistic dynamics and their broader cultural and societal ramifications.